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business blog.

Pinterest for Business

We know some businesses like to add tracking codes to their Pins to see how they’re performing. We also know many of them use Google Analytics to track their marketing. That’s why we’re adding support for Google Analytics UTM variables, so you can get a view of your campaigns right on your Google Analytics dashboard.

Businesses have asked for UTM support on their Pins in the past, so we’re happy to help them see more accurate tracking on Google Analytics.

If you’re already using Google Analytics, it’s easy to see how your Pins are performing by tagging your Pin links with the correct UTM parameters.  If you’ve already got UTM tracking on your Pin links, you’ll start to see more activity on your campaign and source tracking on Google Analytics.

Thanks for Pinning with us!

—Jason Costa, currently Pinning to Monks