April 3, 2014
Pinterest is growing rapidly and so are the kinds of Pins people are looking for, which means there are plenty of things you can add to help people explore all of their interests.
There are about 900 millions Pins in the entertainment category alone, for example. Dozens of television shows are using Pinterest to reach their viewers in creative ways. Here are some ideas from popular TV show accounts that any business can use:
Pinners love humor
Lots of Pinners have their own humor boards, so don’t be afraid to make them laugh with fun, original Pins if it feels natural to your brand. “Parks and Recreation” has a Parks and Memes board that turns moments from the show into shareable snippets.
Quotes are also popular
Quote Pins are some of the most repinned on Pinterest, which is why we have a whole category devoted to them. “Game of Thrones” adds custom quote Pins from the show to its Advice from the Realm board. Think about sharing taglines or iconic moments from your advertising. Or, have a board for inspiring quotes from others that match the spirit or subject of your brand. CBS Sports does this on its Catchphrase: Timeless Quotes board, which curates famous sports quotes.
Go behind the scenes
"The Today Show” adds Pins to Anchor Antics that capture what it’s like when the camera isn’t rolling. Go behind the curtain of your business to add a little humanity to your Pinterest profile. Tell the stories of your employees or go on the factory floor to show Pinners how things get made.
Include your fans
“Girls” goes out of its way to highlight stuff from fans of the show. On its fanGIRLS board, the show curates fanmade images, memes, illustrations and even Etsy crafts. Show appreciation for your loyal following and show off some of the ways they support your business. You could highlight some of your customers or just find the organic content people are making about your brand.
Highlight products and spaces
In addition to boards about the show, “Scandal” created an Olivia Pope Style board and a Scandal Beauty board to connect the show’s looks to stuff people can actually buy. As Seen on Parenthood collects different home sets on the show to give Pinners design inspiration. Highlight and link back to your own products or, if you don’t sell specific things, mention things that might pair well with whatever your brand offers.
Offer exclusive content and sneak peeks
Pinners love previewing what’s next, so why not give them an early look? Parenthood shared stills from Season 5 to keep fans guessing, but you could add Pins from your upcoming catalog or exclusive online-only deals.
Help Pinners live inspired lives
The Biggest Loser uses Pinterest as a natural extension of its show. They have boards for fitness routines, recipes and motivational quotes as well as extras from the show. Consider adding how-to and inspirational content that’ll help Pinners connect your brand with their own personal goals.
Check out some of the TV shows on Pinterest: The Biggest Loser, CBS Sports, Community, The CW, Downton Abbey, The Ellen Degeneres Show, Game of Thrones, Girls, Mad Men, New Girl, Orange is the New Black, Parenthood, Parks and Recreation, Scandal, Showtime, Tonight Show Starring Jimmy Fallon, The Voice.
— Kevin Knight, currently Pinning to Pinterest, the movie