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Pinterest for Business

A feed just for shopping

March 12, 2014

We know people love to use Pinterest for shopping ideas, which is why we’ve created a new Gifts feed of all the different things you could buy.

The work-in-progress feed lives with our regular categories but it’s special because it only shows Product Pins. Product Pins show extra details like pricing, availability and where to buy right on the Pin so Pinners can decide which products are right for them.

So far, we’ve learned that Product Pins get higher click-through rates than regular Pins and make your brand more visible because of the logo on the Pin.  Pinners also get email notifications when Product Pins they’ve saved drop in price.

The Gifts feed also includes a few price filters so you can find something for every budget. $$$$ means the price is greater than $200, $$$ means the price is between $50-$200, $$ means the price is from $25 to $50 and $ is anything less than that.

If you want your stuff to show up in the Gifts feed, make sure you get Rich Pins.  You can get everything you need on our developers site. We tried to keep it simple, but you might want to ask a developer to help you out.

—Kevin Knight, currently Pinning to Things