February 19, 2014
Listen to Bonnie Gross, Target’s VP of digital marketing & loyalty, talk about how Target uses Pinterest to inspire and connect with customers.
This video is from an event we held for partners last spring. Gross shares how Target first developed a content strategy and then added Pinterest tools like the Pin It button and Rich Pins to help their Pins go farther.
(In the mood for more Target? The megastore’s launching Pinner-created party collections, and we think it’s pretty neat!)
— Sadia Latifi, currently Pinning to BOLD