February 5, 2014
People are spending more time on their mobile phones than ever before, and we’ve seen this shift at Pinterest, too. That’s why we think Pinterest is a great place to reach, inspire and convert people on mobile.
In the summer of 2012, we committed to creating an amazing app experience for mobile. Since then, we’ve had more mobile Pinners than desktop ones. Today, more than 75% of Pinterest usage takes places on phones and tablets.
We know marketers like you are trying to figure out the best ways to reach people, especially when they’re on the go. Because of how many people use Pinterest on mobile for a visual discovery experience, we think it’s a great place for you to reach people while they’re on the devices they spend so much time on.
Here are a few tips and tools that can make your stuff more mobile-friendly for Pinners:
Learn how Pinterest works on mobile.
Even if you use Pinterest mainly at work, use our phone and/or tablet apps to get a feel for how people experience Pinterest on those devices.
Make your Pins and boards mobile-friendly.
When you create boards and Pins, think about how they’ll look on mobile phones—that’s how most Pinners will see them.
Add the Pinterest mobile SDK to your app.
If your business has a mobile app, use Pinterest’s SDKs for iOS and Android to add Pin It buttons to images in your app. This can help you increase your Pins and referral traffic. (See how it worked for Poshmark.)
Make your Pins search friendly.
We’ve covered this before, but search is just as big of people’s mobile Pinterest experience as their desktop one, so make sure your stuff is easy for people to find by using thoughtful Pin descriptions and categorizing your boards.
Don’t forget your own site.
Pinterest is a top traffic driver for many businesses, and since most Pinners are on mobile, it’s valuable to think about what your site looks like in that view. When people click through on a Pin to your website from their phone, what will they see? Make sure you’re giving them a good first impression.
Read our new Poshmark case study to see how the mobile fashion marketplace saw a tripling of their Pins on Pinterest, a 2.5 times increase in referral traffic from Pinterest and a tripling in Pinterest impressions.
— Kevin Knight, currently Pinning to New York City Guide