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We’re rolling out animated GIFs to Pinterest, which means you can get even more creative with your Pins.

Lots of Pinners save GIFs to their boards, but until now, they haven’t been able to view the animation unless they clicked through to the source website. We’ve added a “Play” button to animated GIFs on Pinterest, so you can play the GIF right on Pinterest. (GIFs won’t automatically play.)

This is a great opportunity for your brand to get more use out of GIFs on your website and to add new kinds of Pins to Pinterest. In addition to photos and videos, animated GIFs can add a fun, engaging element to your boards.

Updated: Take a look at the GIFs on GE’s “Brilliance in Motion” board. The animations add an extra oomph to GE’s brilliant machines. 

—Kevin Knight, currently Pinning to funny