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Pinterest for Business

Reaching Pinners through search

Pinterest helps people find inspiration and discover things they may not have ever known about, and that’s part of what makes it so special. You can visit your home feed, different category pages or related Pins and find something new that you like every day.

Many Pinners also use search to find specific things they’re looking for. Search is an important way for Pinners to find content from your business. One of the most crucial ways to improve your appearance in search results is to sharpen your Pin descriptions.

Here are a few tips to make your Pin descriptions search-friendly:

Get specific.

Think about what people who are looking at a certain Pin might have searched for. Was it a sweater, or was it an argyle sweater? A blue sweater or a cashmere sweater? Mention the most compelling and distinct parts of the Pin in your description, and you’re more likely to surface your Pins when people get specific in searches.

…But don’t just drop in key words.

The description is an important part of captivating Pinners. Set a scene that incorporates the right search words, and you’ll help Pinners imagine themselves with your Pin. Tory Burch carefully crafts Pin descriptions to make them aspirational and to provide a resource to Pinners— including helpful style tips, like these black strappy heels. “We love shoes, our community loves shoes and we also know that when people buy shoes they want to know what they can wear them with,” said Tory Burch creative director Honor Brodie.

Pre-populate Pin descriptions on your website.

It’s also super important to include thoughtful descriptions on the stuff people Pin from your website. The same rules of thumb apply for those descriptions. Learn how to add descriptions to the Pin It buttons on your site on our developer site.

Take some time to spruce up your Pin descriptions before the holidays— we hope you find this leads to more discovering, repinning and buying!

—Kevin Knight, currently Pinning to Automobiles