November 20, 2013
Pinners often create boards around the vacations they’d like to take, the places they love around their homes and the spots they’ve been meaning to explore with friends. In fact, every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest. We wanted to make these places on Pinterest even better.
Today, we’re introducing Place Pins, which lets Pinners map the things they love, wherever they are. Businesses can get involved, too— just add places to your Pins to see them on a beautiful, interactive map. You can access Place Pins from anywhere on your smartphone, which means you can find new places on the go and even get directions!
Similar to other Rich Pins, Place Pins include extra details like the address and phone number right on the Pin so you can easily pull up useful info on a weekend adventure or before a night out.
Create place boards for your business
We’ve asked a few brands to create inventive boards that’ll inspire Pinners, and we’d like to have even more. Create place boards that reflect your business: the best hikes, the tastiest burgers, homes for sale or a street art walking tour.
We’ve collected a bunch of place boards on this special feed to help you get ideas as you make your own.
You’ll find boards like:
- East Coast Beach Crawl from the Travel Channel
- Gastronomic Travel from the Four Seasons Hotels and Resorts
- Top 100 Hotels in the World from Conde Nast Traveler
- The World’s Best Festivals from Fest300
- Tour #UMich from the University of Michigan
- UNESCO World Heritage Sites in the UK from VisitBritain
- Vibrant Street Markets from AFAR
- A Chicago Pork & Whiskey Tour from Thrillist
- America’s Best Hot Chocolate from Fodor’s
- Loved by Parisians and Loved by Tokyoites from Airbnb
Creating a board of Place Pins is simple. Just toggle “Add a map” when you create a new board or edit an existing board’s settings. After that, you can map all of your new and existing Pins to the board.
Make your site Place Pin-friendly
We’ve partnered with a group of businesses to automatically include location info on their Pins. Pins from Airbnb, Atlas Obscura, Booking.com, Citysearch, Foursquare, Hotels.com, Jetsetter, OpenTable, Roadtrippers, StreetEasy, Trulia, UrbanSpoon and VirtualTourist will have places attached to their Pinterest content.
Learn how to get place data to show up on Pins from your site on our developer site.
Many of these partners also have the Pin It button next to their sites’ images, so Pinners can easily save places they want to go.
Place Pins are our first effort to make Pinterest more useful for travel. It follows other ways we’re making your Pins more actionable in real life, including Product, Article, Movie and Recipe Pins. We hope you find Place Pins helpful!
Happy (Place) Pinning!
— Vikram Bhaskaran, currently pinning to Fort Greene Flaneur