The official Pinterest
business blog.

Pinterest for Business

Our first APIs help partners showcase popular products and content

We’re excited to announce that partners can now showcase their most popular Pins right on their own websites and mobile apps. We’re rolling out our first set of API endpoints with partners such as Zappos, Target, Nestle, Walmart and Hearst. 

We’re starting slow and working on high-quality integrations with partners of different sizes, many of whom have already seen success on Pinterest.  In the coming weeks, we’ll release additional API endpoints that’ll surface different groups of Pins on partner sites. This includes APIs for your domain, like top repins, most recent Pins, related Pins, most clicked-through Pins and Pins from specific search terms.  

If you’re interested in integrating your site with these APIs, please sign up for more information. (You’ll need to list a technical contact from your team, so you might want to check with them, too.)

Our first partners

You’ll start seeing our API endpoints in action on a variety of partner websites and apps, including:  AllRecipes, Better Homes and Garden, BuzzFeed, Disney sites Babble and BabyZone,  Elle Magazine, Mashable, ModCloth, NBC News Digital’s iVillage.com, Nestlé, Random House, Snapguide, Target, Walmart, Wayfair, Whole Foods, Zappos, Zulily and on the soon-to-launch Spoonful and Tastebook.

Now, if someone’s looking for Thanksgiving recipes on AllRecipes.com, they’ll see the most Pinned recipes from the site on the homepage. Or, they could go to Zappos.com to see which shoes Pinners covet most.  You could use these APIs to show popular products on your homepage or to curate your top articles and other content on Pinterest at any given time. The Pins will regularly update, so you can always see what’s trending.

We want to make sure that we’re always giving Pinners a good experience, so we’ll continue to improve our tools available for all developers, like our buttons & widgets, Rich Pins, SDKs and analytics.  Stay tuned for more—we’re just getting started!

— Jason Costa, currently Pinning to Historic City Scenes