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Make your pins more useful with rich pins

When pinners find something they love on Pinterest, they often want to act on it. They might want to buy the shoes, make the smoothie, or rent the movie they’ve pinned. That’s why we recently made pins more useful by including automatically updated details like prices, availability, ingredients and movie reviews.

We’re calling these rich pins and so far, we have three kinds:

Product pins: Make it easy for pinners to buy your stuff

Product pins include real time pricing, availability and where to buy.

Recipe pins: Help foodies make recipes from your site

Recipe pins include ingredients, cooking times and serving info to get pinners excited to hit the kitchen.

Movie pins: Show film buffs their favorite movies

Movie pins include ratings, cast members and reviews to help pinners learn about new flicks.

Want rich pins?

To get rich pins, you’ll need to prep your website with meta tags and apply. If you’re not technical, you might want to ask your developer or site owner to help get started!

—Tram Nguyen, currently pinning to Fashion