The official Pinterest
business blog.

Pinterest for Business

One of the easiest and most important things a business can do to get pinners to discover their stuff is to install the Pin It button. The Pin It button makes it super simple for pinners to share things they find and love from your site. (Psst: It’s also known for its ability to increase referral traffic!)

We think the Pin It button has a ton of value. But we’ve noticed it’s not working as well as it could on a few websites. A misconfigured button could cost you valuable opportunities to interact with pinners. To help, we’ve compiled a few tips to get your buttons in tip-top shape. (You may want to call in your developer to read the documentation — it’s a bit technical!)

It’s also helpful if you verify your account with an accurate e-mail address in case we need to contact you directly with any updates.

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We hope this helps!

— Kent Brewster, currently pinning to Delicious Kittens